Supplement Trendspotting | Functional Beverages | Taking Nutrition Personally | DOTW

View Online “image" October 30, 2016 Supplement Trendspotting Inside these bottles, there’s a quiet revolution going on. These five innovations should be on your radar. At first glance, it may not look like there’s much new happening with dietary supplements. There they are, those trusty bottles of pills—dutifully lining your store shelves, often doing the heavy lifting in terms of best return on shelf space. But inside these bottles, there’s a quiet revolution going on. We’re witnessing a seismic shift in the supplements aisle, powered by significant recent innovation. Many of these changes stem from the relentless march of nutrition science, which continues to provide an evidentiary backbone for supplement nutrients. Some are driven by the new consumer age of demanding instant transparency; others stem from recent botanical discoveries the world over. Still other innovations can be traced back to the science geeks behind brands, who work hard to develop more efficient ways of delivering nutrients. Read More Gallery Functional beverages go condition-specific Marketing RTD beverage functionality is old news, if you look no further than energy drinks. But promoting function beyond the celebrated benefits of caffeine is growing. It’s not that brands haven’t been infusing their lines with healthy functional ingredients for awhile. What’s emerging is the movement of those benefits to front of label. Here are six brands from the Natural Products Expo East 2016 show floor that are pioneering the move. Drink it up. View Slideshow Commentary Neil Grimmer is taking nutrition personally The quantified self movement is light years past the Obamacare kerfuffle over the cost of health care. In this world—where forget about nutrition science studies because the number of subjects in this human clinical trial is one (you)—you can track your daily steps on your iPhone, get a DNA test to see your detailed ethnic background and genetic health proclivities, assay your microbiome to see the status of your friendly gut bacteria, and even take a blood test to see in real time how you truly metabolize fats, protein and carbohydrates. The next step in this brave new world of personalized nutrition launches this week. Read More Deals of the Week NBJ Store DOTW Use the code NBJN16 for 10% off of the 2015 Ingredient Innovation Issue (originally $299). This week only – offer expires at midnight Saturday, November 5, so act now! Order Now Funding DOTW Rabobank, a premier global food and agribusiness bank, has announced that Mad Agriculture, The Honest Stand and FarmRaiser have been awarded the top prizes during FoodBytes! Boulder, a pitch competition for food, agribusiness and tech startups Learn More “New Hope Natural Media" To unsubscribe from this newsletter, click Unsubscribe You are subscribed to this newsletter as Manage your newsletter subscriptions by visiting the Newsletter Preference Center . Questions or problems? Contact Customer Service> New Hope Network | Penton | 1166 Avenue of the Americas, 10th Floor | New York, NY 10036 | Privacy Policy Copyright 2016, Penton. All rights reserved.